This makes a lot of sense at deep tech places that don't sell to enterprises where one can put their head down and just work on technical challenges. A similar place like Mongo DB or the hardware division of NVidia comes to mind. But if you're supposed to iterate with any input from more than 2 people that isn't highly objective (technical metrics that can correlate well with product satisfaction), communication and diffused collaboration is important and necessary. That doesn't mean it has to suck. But the Netflix model you described isn't applicable everywhere and shouldn't be blindly replicated.