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Minimum Viable Secure Product, Minimum Viable Marketable Product, Minimum Viable Sellable Product.

I don't get it. Why do we need all these additions? Perhaps it is me who does not understand the meaning of "Viable". MVP is not a restricted, well-defined end-goal. "Viable" means viable for your case. You can fill in whatever you want. It does not mean "Viable" without security or "Viable" without "Marketability".

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> It does not mean "Viable" without security

But zero security is exactly what most startups see as viable.

I remember one PM at a startup saying "Well hire a marketing firm to create flowery language for our website asserting how ultra military grade secure we are. And that's it. We're not going to spend a penny implementing any of that security geekery you people talk about."

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