I guess I'll say what I think. I do think it is targeted at that smallest 80% of companies with some digital footprint, and also at most of the top 20%. Or more specifically, I think maybe it's targeted at like the 5th percentile to the 99th percentile. That bottom 5% probably just needs Excel, and that top 1% is probably writing or heavily modifying all their own tools.

But I'm not sure the advice is very good from the 5th percentile up to ... maybe that top 20%? A lot of the stuff in the article assumes the availability of sophisticated data architects and mature infrastructure groups that I really don't think the median company has.