They often sell products that are just overstocked elsewhere. Near me, they've lately been selling bags of Starbucks brand coffee for their typical $1.25, and my wife used to buy a brand of juice that easily cost 2-3x that much elsewhere.
These guys said they loss $100 mil to shrinkage? Or, did I read that wrong?
They have about 8000 stores, so that's about $35 in shrinkage per store per day.
They did this with Colgate Toothpaste a while back. It was a minor scandal. It was real Colgate, but not the USA formula. It was not ADA approved and didn't have the same flouride content.