That is, contract the development to a third party. Let's say A wants proprietary modifications to an AGPL product (X). A contracts B, a solutions provider to make the changes. B is legally required to provide the changes to their X.1 product to anyone that uses it. However, only A is their direct user. Now since A did not modify X to X.1 they are not required to provide a direct download link in the application to the sources for X.1
I'm unsure if GPL style protections still apply and I as a user can request the sources from A by making an explicit request. (I guess not, since they never shared the application with me, only access to it via the network)