On the surface this looks like a box ticking exercise, low cost wins. Is that not correct?
What does better quality data actually do for the customer?
And what does "more efficient" mean in this context?
I guess in some sense I'm saying that shouldn't the explanation for this be something like: "owners of gas pipelines need to meet regulations imposed by Federal Agency X. They are currently spending $y dollars on it. Using our product they can be compliant and only spend (y-large number)."
or: "owners of gas piplines are at risk of multi-billion dollar fines and lawsuits. Right now they can't properly measure where they are leaking gas. Our solution lets them find the problem spots and only costs $y per year for them to mitigate their large risk"