The corporation is either responsible for its content or it's not.
If they can pick and choose whatever message they like with absolute discretion, then that's effectively the corporation's speech and should be treated as such, with full responsibility over it.
If they don't want to bear the responsibility for what they publish, then it's easy, don't pretend to have the legitimacy to choose.
That the same social media platform can have as big of a change in views as Twitter/X did is insane to me. That's not "the public changing opinion". That's a corporation exercising speech. Full stop.