Whoever Xata is, they aren't storing files in their database. They are storing blobs, or objects... depends on how you look at it, but definitely not files.
Simple way to see that that's not true: can they store write-only files in their database (eg. /dev/null?) Or can they store UNIX socket files? What about device files? Can they recognize that the file has setuid bit? And so on... practically no useful attributes of files are stored in their database.
They obviously didn't even want to store files... It just feels like some kind of marketing trick (especially since the article is excessively peppered with self-congratulatory quotes from people who have allegedly found the product useful). Just say it as it is: Blob attachments.