i've always been a little conflicted about fairphone. i like what they're doing in some ways (repairability, promise of a longer phone lifespan), but when I read quotes like this:

> According to the company, increasing the lifespan of a phone by two years reduces CO₂ emissions by 30%.[4]

i can't help but feel like i'm being lied to. cutting (a portion of) consumer smartphone emissions by 30% strikes me as an irrelevant drop in the bucket.

companies hyping up how moral/virtuous they are in order to _sell products_ to a compassionate corner of a market always come off as disingenuous to me.

i would rather fairphone just focused on lifespan and repairability & left the "saving the environment" spin completely alone. it's fine to target using conflict-free minerals and reduce carbon emissions - but marketing that as an advantage of buying the phone is really slimy.