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Outside of the English speaking world (and Japan) iOS market share is generally much lower than particularly in the US.

I would be tempted to say this is because a lot of the iOS pitch is “trust Apple because you don’t trust the regulatory environment” whereas in places like Germany the regulatory trust is higher so that pitch sounds weaker.

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Apple hardware is prohibitively expensive for most of the world. That's probably the primary driver for the market share gap. Even in the US, the brand is a status/class symbol to some extent.

That said, I have heard the "trust" version of the pitch from some VC types floating around UNLV and I find their trust in Apple to be perplexing.

It’s not an uncommon view - I trust them in terms of privacy and security much more than the alternatives.

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