I'm not sure this is laggard behaviour. Laggards are defined as having no thought leadership qualities, they are literally late to the party.

There's an argument that this is quite the reverse: it's innovative behaviour since it demonstrates comparative rarity, leadership (pointing the way), novelty (we should do things differently), etc.

Frankly, I think this thread points to some of the weaknesses in the Diffusion of Innovations theory (which on the whole I quite like). It doesn't neatly model 'luddites', those who are exposed to 'innovations' and understand them, yet reject them for whatever reason.