are you pitching for web apps instead or no applications at all? even useful tools or are you mostly thinking of social media?
- useful applications don't need "gamification"
- native applications push users into addiction and ease privacy violations
Useful native mobile applications exist too. But they are mostly not superior to PWAs.
I read OPs comment as an observation about the market and society and the conclusion is categorization by correlation (there are technical arguments too, of course).