They did those as well, and they also paid for extensive marketing material to make it seem like buying a cracked game was directly contributing to a mafia that was planning on killing your granny.

Do you not remember the ads? The "you wouldn't steal a car"?

Piracy is just what they were able to get. Should have hired the bank's PR managers, who turned "failing to do due diligence on a customer's identity" into the customer's problem.