I’m sure he’s a smart man, but considering where Siri is, and the fact he’s been there for 5 years, I’m not holding my breath.
I’m sure he’s a smart man, but considering where Siri is, and the fact he’s been there for 5 years, I’m not holding my breath.
That, plus the lost years of productivity during COVID -- I'd say it's okay to forgive for not turning the ship.
I also don't buy any Covid-related excuse with this one. If anything, I personally saw at least a couple companies make good use of the "never let a good crisis go to waste" mantra, using the general chaos of the early months of Covid to make some long-standing necessary-yet-painful changes - that is, changes that pretty much everyone knew were the way forward in the long term, but had risk of hits to revenue or much higher expenses in the short term. Using the pandemic as an excuse to go all-in on AI/Siri (e.g. "People are spending more time at home/on screens and we need a better voice interface") would have been the perfect approach IMO.
Apple sometimes does incremental improvements, and sometimes does an entirely new release.
Five years to improve? Sure, probably could've done a lot. Five years to start completely new? Not enough time to make it land with a bang compared to the existing Siri.
Siri is honestly so bad, I don't use it. Every time I try to schedule a meeting it tries to incorporate it in the calendar and looks for a contact. If I say "put meet with Mike on my calendar for 2 PM on Wednesday" it'll come back with "I can't find Mike on your contacts." Unless that's changed. Then when you ask it a question its 50/50 if it answers or just gives you useless "this is what I found on the web."
I've started using the ChatGPT app with Siri and it feels like how it should. Only problem is it can't do the scheduling or other useful things.
This is the standard Apple playbook. Five years is nothing for a new Apple product or foundational technology. The M1 was based on key ARM advances that Apple started building 10 years before it was introduced. Apple worked on the project that became the Vision Pro for 16 years.
So during Steve Jobs tenure? Can I conclude - it got eliminated from his biography on secrecy grounds?
It'd be more accurate to say that biographers would not have heard anything (from Steve or any other in-the-know Apple employees) about any projects that hadn't already been unveiled by Apple.
Additionally, it seems likely that biographers would've been required to not ask about possible future projects hinted at by public resources like patents: https://www.patentlyapple.com/2023/08/apple-won-a-patent-tod...
In some sense I’ve always thought Apple is focused so much on reliability and deterministic approaches that wrapping their heads around probabilistic outcomes is harder than for other companies.