This seems crazy. Business are built to make money not to be logical. This would make customer happy, but I think that aspect is secondary to making guaranteed money. Plus if we lock people in this way it would make it hard for new smaller companies to come in like a Metro. They are smaller and cheaper, but we should give bigger companies control over if they can compete. I don't dislike big companies, but I know they aren't good or evil also. They are greedy as they should be.