I'm a bit surprised by a wafer pricing chart. Sure, the individual wafer cost goes up; but if you have a design with the same transistor count, the size of your chip is going _down_, which means that you'll have _more_ chips per wafer (assuming comparable yields), which means that individual chip cost will go down.
(40/28)^2 ~ 2, so if 28nm is not that bad comparing to 40nm, assuming, again, comparable yields.