But that's exactly what I'm pushing back against -- you've never needed focus groups or fancy methods to figure out what the tastiest amount of sugar or salt or fat is for a recipe. It's remarkably easy to figure out on your own. Focus groups just serve as objective evidence over the opinion of a single chef, and can reveal that different markets prefer slightly different ratios (e.g. Brazilians prefer sweeter desserts than Americans). And Spaghetti-O's are just spaghetti in tomato sauce in a different shape, for those who prefer their tomato sauce sweeter rather than saltier, like kids do -- and of course grandma made spaghetti.
> There seems to be medical consensus that "ultraprocessed" food, as squishy as that term is, is obesogenic.
There isn't even remotely consensus on what the causality is here -- it's one of the thorniest problems to untangle. But the idea that tastier food is contributing seems extremely far-fetched. Look at sugary soft drinks first of all, look at decreased physical activity, look at changing cultural norms around portion sizes and body weights, look at the reduction of fats that have raised carbohydrate intakes.
Snickers bars have been around since 1930. People in the 1950's were eating every kind of supposed "hyperpalatable food" and obesity was a minor issue. So the idea the flavor is somehow new or responsible for health issues just doesn't hold up to scrutiny.