The clearest sign for me was Meta's decision to delay the launch of Threads in the EU. Even for a company with the financial might of Meta, two billion euros in fines in the past two years has put the brakes on the "move fast and break stuff" mentality. Of course that creates the possibility of a two-tier internet where EU customers simply don't get access to products that are inherently intrusive, but I think that's a feature rather than a bug - either respect the privacy of our citizens, or take your seedy surveillance business elsewhere.