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I agree, there was a recent funded-by-diet-shake-company study which found that current US recommendations for protein intake we're too low.

It would not surprise me at all if the makers of things like Ensure are scared of weight loss drugs and are trying to find a way to stay relevant.

Why would they be scared, would the people who take them take less supplements than before?

I see this more as an opportunity? "Hey, this new drug is all great, but focus your reduced caloric intake on the proper macros, brozempic!"

the weight loss industry is huge in the US, and a reasonably fool-proof pill that works is a deadly threat to their profits.