> Consumers are far too happy to just jump on the hypiest train and don't care enough to actually educate themselves about which product has maximum value. It's the entire reason Apple still exists as a company, for example.
Can you elaborate on this? It seems to me that observing Apple, it is a company that creates and captures significant value as a business. They are excelling in some key business areas, such as supply chain logistics, while also moving the needle in a meaningful way with the development of best-in-class hardware, specifically in sensor packages, baseband processors, and CPUs. Some of that has to do with their buy of TSMC yield on N3 and other nodes, however there is a direct business acumen in choosing to do this and understanding the logistical chain of provenance to dominate the market from a hardware perspective.
While I agree that this release from Intel is mostly marketing, it isn't clear to me that Apple is driving a hype train, rather than actually meaningfully moving the needle.