You seem to be trying to imply that companies are hiring unqualified workers. I don't see any evidence of that -- do you?
How many people do you think are actually getting paid to write social recipe sharing software? Maybe 1000? There are ~1.5 million software engineers in the US alone. Even if you think that there are 10000, that's still less that 1% of all positions.
I don't think so: I think Joe Blow is learning basic coding skills because he realizes that virtually every job, or at least every intellectually engaged job, is going to need those skills soon, if they don't already. His company isn't going to fire him if he's the only one who knows how to update the blog and he's the one who wrote script automating that tedious task everyone else has to do.