> Each experiment will need ~$500
Woah, do you really need to spend this much on 1 experiment to get quality data? That kinda sucks
Woah, do you really need to spend this much on 1 experiment to get quality data? That kinda sucks
From experience, I would have thought at _least_ $2000 per test.
I've been doing PPC stuff for 20 years. As soon as someone tells me they are doing PPC I ask them how they enjoy setting fire to all their money. Unless you have oodles of time to spend optimizing it and measuring it, you are guaranteed to just burn all your cash. It is very, very hard to win on PPC. One of the biggest problems is that unknowledgeable people in each domain are bidding on PPC ads without monitoring their spending or conversions and wasting their money, but their ads are bumping up the price of yours too.
If I ran 10 experiments/week, with the $2k measure, you're looking at 80k/month, just to get some validation.