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You’ve been able to on Safari for iOS for years: https://apps.apple.com/ca/app/1blocker-ad-blocker/id13655310...

And there are apps like 1Blocker [1] that will block in-app tracking, too.

[1] https://support.1blocker.com/en/articles/6436221-firewall-in...

That's DNS-level blocking and it won't work for long, being the kind of ad-blocking that's the easiest to circumvent. Companies simply didn't bother to do it.

But as a test, try blocking ads in any social app, like Facebook, TikTok, Twitter, Reddit, see how well it works.

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