Yeah I'm going to call bullshit on that.
Bullshit.
Got any sources to back that up? I've often looked for numbers for ObjC vs PhoneGap vs Titanium vs etc comparisons but I've never managed to come up with anything conclusive.
Many applications developers will target iOS before they target android etc, even though the sales numbers may be higher simply because the apple store has a reputation for converting paid apps better.
Therefor, any serious mobile developer probably know objective C.
Not sure what you think the applications are being coded in? Sure, maybe some use cross platform toolkits but I bet the best selling apps are written in obj-C or at least by developers familiar with it.
I would say thats starting to get pretty common (of course this is probably skewed based on the demographic reading cnbc)
For example the iPad is like 90%+ of all tables sold.
The iPhone has sold 100 million+.
The iPod has the majority of the mp3 player market.
The Mac has ~10% of the US market share.
As for "Obj-C didn't catch on", not true according to the TIOBE index.