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> How important is it that nobody else's fingerprints are on the case of your brand new DVD?

How important should it be? Zero.

How important is it to your sales, when your competitors product on the shelf has zero fingerprints and yours does? Critical.

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This can be educated/advertised. A label saying "finger prints on our dvds prove they are safer for you(r children) and the environment" would be enough I suppose.

If only marketing were so easy.

And yet that kind of thing is done all over the place all the time

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