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I'm not sure that's true. I believe the founder of OKCupid is speaking at an internet retailer conference this summer on content for SEO. The lovely linkbait data OKCupid releases certainly is marketing, and certainly cost money to produce.

If you mean that you don't spend money on advertising, I can certainly believe that.

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You're correct. It's only "zero" in the sense that it's so low that nobody cares enough to quantify it. Several of our competitors spend over $100 million per year (each) on TV commercials, billboards, and online display ads. We have a guy that writes blog posts when he has time. Oh, and we have a Twitter account. So, yeah, there is that.

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