Calculate what a creator earns per view. Donate or buy merch with that money.
If a lot of people do that, it'll even out.
I'd like to have an automated way to make my choices more random, and to weight the probabilities better toward the projects that give me the most value, or are the most generally underfunded compared to the global value they produce. At the moment, I do that more or less by guessing. Unfortunately it sounds Hard(TM) to do it right.
It'd also be nice if you didn't have to go searching for how to donate to every project.