On the topic of finding Bayes' theorem intuitively, I can never remember it on its own, but starting from the joint probability P(A,B) for any arbitrary A and B always helps me:
// A and B are arbitrary.
P(A,B) = P(B,A)
// These two make sense if I sound them out in words.
P(A,B) = P(A) P(B|A)
P(B,A) = P(B) P(A|B)
// Combine to give Bayes' theorem.
P(A) P(B|A) = P(B) P(A|B)