$1.5B for a screen recorder
Along with existing integrations into other enterprise software (like confluence, jira, and zoom)
The compliance work for storing and distributing this data is already done.
The staff of experts that don’t need to be sourced by recruiters.
The new ability to prevent sites like Monday from integrating with it.
Not to mention the existing loom customers.
Reducing an entire company down to the simplest form of their product and comparing that to the price of the company is kind of dumb.
Atlassian is a big company that is successful at what they do, bigger than Loom and presumably with more resources. So I am confident they could have just copied Loom's business model and maybe even implemented better to fit their needs, since they have staff in place. It would certainly involve staffing up where needed, but I think they could have pulled it off and saved money. Also, with an acquisition, now they ave to integrate Loom into the broader Atlassian org, which wont be trivial.
So there are legit trade-offs with an acquisition.
That being said, spending $1B on a acquisition also saves time.
Creating a video service where uploading the video includes next to no waiting is not trivial.
That would be hard enough to build at this scale for the OP and most people.
There hasn’t been one like it before.
Win+G, drag & drop
That's what Atlassian is paying for. The ability to cross-sell.
Maybe they are right. Or maybe it ends up in the junk drawer. Either way they captured a potential next generation competitor for a relatively low cost to them.
1. Why would I want to host my sensitive data on someone else's servers instead of my own servers and storage hardware?
2. Why shouldn't someone have a physical media backup for time-urgent, sensitive files? Last I was in school, if I had a final presentation, I would absolutely store it both on a hypothetical cloud storage volume and a backup on a thumb drive. If I were still in school today I'd do the same thing. Would you really risk your final course grade on the possibility that Dropbox is down when you are up to present? And nevermind the arbitrary and random account suspensions that all SaaS providers are infamous for (looking at you, Google).
Your points are valid ones about data privacy, and redundancy of important data. And how Joe public doesn't seem to notice those.
The original infamous comment dismissed a tool that made a task easier for regular users because the server nerd says: "I can build it in my shed out of rsync and bash using a server I maintain, why should I use this?".
Why, it's an extraordinary adventure with an interface of magic, stunning, high-resolution, 3D landscapes, sophisticated score and musical effects. Not to mention the detailed animation and special effects, elegant point 'n' click control of characters, objects, and magic spells.
Beat the rush! Go out and buy Loom™ today!
checks website
Oh yes they put AI which is actually ML in it. Hence the money. Yep just keep pumping that bubble I'm sure it'll work this time...