Halo is a shell of what it once was and has snubbed the players with false promises in recent iterations (couch co-op used to be a staple of Halo but they reneged on their promise to include it with the latest).
AFAIK they haven't had any good exclusive IP for Xbox in a while. They've had a few dynamite hits (ex. Sunset Overdrive) but haven't followed up on any that I'm aware of.