I am always amazed that Europe didn't create the incentives to create an alternative to just technology X where X could be any of the existing top technologies and/or SaaS offerings. I am not arguing that this is simple but it seems like they are in oblivion and some regulations (e.g. data portability) are just a defense against major players instead of a fundamental position.
I would love to start a rant here which could expand into an interesting analysis.