A lot of web projects are "un-googleable", especially when they are first kicking off. Django would be a good example of this—searching for "Django" would often return results about Django Reinhardt, a jazz musician, instead of the web framework.

I think it's a fair assumption to say that an interested programmer might think to append github[1] or audio[2] to their search, in which case the result is in the top 3.

[1] https://duckduckgo.com/?q=novocaine+github [2] https://duckduckgo.com/?q=novocaine+audio

I also assumed it was an Eels reference, which I found catchy and means I will remember it in the future.