To end consumers you're asking them to pay 15k+ "for the same thing". Obviously not true but when the F-150 vs F-150 the 15k is a lot?
People are used to paying some 10-20% for "extras" but 35k + 15k?! that's a big leap.
People are used to paying some 10-20% for "extras" but 35k + 15k?! that's a big leap.
The F-150 Lightning is pretty useless as a truck, with the largest battery storing as much energy as 4 gallons of gas[1]. If you want a truck get a gas or diesel truck, if you want fast and electric you have better options that don't waste electricity hauling around a heavier vehicle and unused truck bed.
[1] https://www.motortrend.com/reviews/ford-f150-lightning-elect...
And yet… gestures towards US car sales figures
And? You're comparing apples and oranges. I don't care how much energy my vehicle can hold, I care about how far I can go with that energy.
You're making a 'feature' out of an ICEs inherent inefficiency.