I disagree. They could earn a windfall or lose entirely on it. At the end of the day, other companies cannot fork over $20B to play.
> Microsoft CEO Satya Nadella testified that Google's claim that search users have choice is "bogus," while confirming that efforts to compete for default status for Bing failed, despite Microsoft being willing to take billions in losses. At one point, Microsoft even offered to sell Bing to Apple, but Apple rejected that deal, allegedly because the deal it had with Google was just too good to let go.