> not allowed to carry RISC-V logo or claim "RISC-V compatible", etc

If Qualcomm’s offering is performant (in its dollars, power and speed mix) and Qualcomm keeps it open enough (I think this is at the moment, as they are using an instruction set that anybody can copy), would Qualcomm’s customers care about that? If so, would Qualcomm?

The largest possible concern I see is that customers would have to be convinced that Qualcomm can deliver good compilers that don’t inadvertently spit out instructions not supported by their somewhat off-beat hardware.