I mean you can.

We take exams at school for basically the same reason.

You have to set up an institution or structured lessons to get the higher levels of cognitive measurement.

A company can use an educated guess for cognitive ability. Usually made up from completed tasks.

Selling features that don't exist is a side-effect of the company culture.

It's easy to observe the business culture in the West is often well divorced from academic truth seeking. As a matter of fact and good business.