I’ve been paying for Kagi for a couple of months so far and I’m pretty happy with it. No ads, not just the usual expected sites, and easy ability to up rank, down rank, or even block sites for future searches.
Best $10 I spend every month.
Google instantly recognises it as a Twilight reference, presenting relevant TikToks, YouTube and images. Kagi, on the other hand, has no idea what is going on.
It’s a very specific case, and won’t make me stop using Kagi as my main search engine, but it’s a difference.