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> E.g. Kagi over Google > Kagi could hypothetically be 25% superior in all searches.

The difference is the business model. Except for a small minority of people in tech and with disposable incomes, the majority aren't willing to pay for Search.

So if Kagi wants to increase their adoption they would need another business model. Advertising (in one form or another) is the easiest one.

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I’m not sure the problem is the business model. Bing has the same business model as Google and has been trying hard to get some traction, even integrating ChatGPT, to no avail.

Google is a verb, it’s the default, it’s the internet. Two whole generations grew up with it being their portal to information.

There’s nothing Kagi can do to dethrone Google, unfortunately. Its only hope is to carve a niche for itself and cultivate it.

They could build a phone operating system and hardware ecosystem, make themselves the default on that, and then pay their competitors billions to also choose them as the default? /s

> Google is a verb, it’s the default

Hence, the lawsuit ;)

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