Yes, this is a big deal. You can think an analogy to the photoelectric effect where a photon excites an electron and for the photomolecular effect, a photon with the proper 'excites' a molecule, breaking the molecule free from its bulk.
If I read it correctly, it says the theoretical limit for thermal evaporation is 1.45 kg/(m²h), while experimentally, values as high as 4-5 kg/(m²h) and over 10 kg/(m²h) have been reported in two-, respectively three-dimensional structures.
That’s a huge difference, but in my uneducated opinion not likely to be completely caused by this effect.
Edit: reading https://news.mit.edu/2023/surprising-finding-light-makes-wat..., which says “and the excess has been significant — a doubling, or even a tripling or more, of the theoretical maximum rate”, I read that correctly. I’m beginning to doubt my “not likely to be completely caused by this effect” hunch, though,