MicroSemi have been offering RISC-V soft cores since 2017 and hard cores (PolarFire SoC, in e.g. the new BeagleBoard Fire, Icicle) since late 2020.
Lattice announced their first official RISC-V soft core in I think June 2020 (collab with SiFive announced December 2019), and improved versions e.g. an 800 LUT core in mid 2021.
Intel introduced Nios V in October 2021.
Probably the most interesting part of this announcement is that they're so in that they're straightup redefining their trademarked term "Microblaze" rather than making a new term and continuing to support classic Microblaze updates.
Also, their secret sauce is the ecosystem and tooling around it. If you don't use that, you are not their target and are free to use any open source riscv core you please.
Also... thx for pointing out AMD bought Xilinx. I had completely forgotten about it and was mildly surprised to see AMD adopting MicroBlaze.
I did some benchmarking on a single 64 bit dual-issue U74 core with FPU, caches etc running in an Arty-100T. Just a single core, not all five cores as in U74-MC (HiFive Unmatched, VisionFive 2 etc), but it was running Linux.