The positioning works for me. Pricing ($25/h) is prominent and makes it clear that it's in my budget.
It's what Zara and H&M do. High-end design makes customers feel important; low prices let them know they're shopping in the right store.
It's what Zara and H&M do. High-end design makes customers feel important; low prices let them know they're shopping in the right store.
I'm worried now that everyone is going to feel the need to explain the concept of a status good to me, or explain why some products get marketed as luxury goods. People: I get it. There are products where a niche can be carved out by luxury positions. But something else about the markets for those products: they're all super competitive. This isn't some remarkable insight on my part; it's banal enough to be in Porter's _Competitive Strategy_. Even MBA's know it.