They also seem to work very well for summarizing large amounts of data, for automating the generation of basic legal texts, for extracting key data points from paperwork (invoices, mortgage applications, bank statements, etc).
It's useful to separate whether there is a lot of dubious hype (true of any new foundational technology) from whether useful things are being done. Both can be true at the same time. Lots of fraud and stupidity, but also lots of valuable work happening. With crypto, there was none of the latter, other than criminal applications.
The internet also attracted lots of hype and poor ROI consulting projects...but here we are.