Until we find a way of mineral extraction and purification that isn't terrible, electronics are going to be bad. Could Apple work to improve that? Yes, and they should too. My point, which I'd argue is pragmatic, is that Apple makes the longest lived devices you can currently buy, and not by a little but by a lot.
Demonizing the current front runner in a competition you care about? ...well lets just say you attract more flies with honey than with vinegar