Successful startups are ipso facto odd. It's not unreasonable to assume that that's correlated with doing odd things.
> it doesn't obviously lend itself to the strategy of 'do something odd intentionally to increase your chances of success'
I'd say it fairly naturally suggests that in a startup you should be pursuing high-variance strategies i.e. taking risks (indeed I'd say that's already accepted wisdom for startups). Following through on your contrarian thoughts more often than you would in a more established company makes sense.
I don't think this logically follows: it is odd to win the lottery but being weird while scratching your ticket doesn't make you more likely to win.
But even if we accept "successful startups did something odd, and that was responsible for their success", it seems more likely that successful startups found a couple key odd things which helped them succeed, but that startups which specifically deliberately opt into doing odd things without reason are more likely to fail than average. Most odd things are odd because they are bad, at any given decision taking the odd path is more likely to lead to failure except for a few golden odd opportunities that you have to try to identify somehow.
I guess it also depends on the goal of the startup, if you're buying a unicorn lottery ticket with your streaming video startup then leaning into increasing variance might be what you want. If you accept "lifestyle startup run rate" as a success it seems more likely to succeed doing maximally boring things.
"If you do everything the way the average runner does it, you should expect average performance. The problem here is, average performance means that you won't win a race... So if you want to win a race, you'd better be doing something odd. If not, you're in trouble."
Obviously the typical way runners win races isn't by doing something "odd", it's by combining natural talent, normal advice about training, and a ton of effort, more effectively than the other runners. Why would that be less true about successful startups?
But I also appreciate the viewpoint that you need to be strategic about what you do differently. Buying solutions to problems you aren't actually trying to solve is very reasonable.