I'd say the beginning sounds like an introduction to GPU architectures in general, not marketing.

Somewhere in the ballpark of 5:30-6:00 or so it describes prior hardware design of the Apple's shader core, and starting 7:00 it goes into hardware design of the new M3/A17Pro shader core. It's actually surprisingly detailed, e.g. Nvidia's whitepapers provide less detail on the actual organization of their SMs.