It only seems odd if all context is left out.
Blizzard's whole pitch for Overwatch 2 is that it would introduce single player and co-op PvE content. It didn't do that.
Overwatch 2 was much stingier with rewards for gameplay than Overwatch 1.
Overwatch 2 started locking new heroes behind a paywall, where they'd previously been entirely free in Overwatch 1.
Overwatch 2 charged much more for it's items, and limited specific items to bundles in an attempt to force players to spend much more than they would for the item itself.
Overwatch 2 made multiple changes to balance, that weren't always well received.
The sad thing is that people seemed fairly excited for PvE Overwatch. That excitement was strangled through a combination of hubris, corporate greed, and an inability to deliver.