> So a hidden industry of third-party location-marketing firms has proliferated in response. These companies take their beacon tracking code and bundle it into a toolkit developers can use. The makers of many popular apps, such as those for news or weather updates, insert these toolkits into their apps
> Location marketing aims to understand “online-offline attribution.” If a Starbucks coffee ad is sent to your email, for example, marketers want to know if you actually went there and bought a coffee. The only way to know is to monitor your online and offline habits at all times.
> Beacons are also being used for smart cities initiatives. The location company Gimbal provided beacons for LinkNYC kiosks that provoked privacy concerns about tracking passers-by. Beacon initiatives have been started in other cities, including Amsterdam (in partnership with Google), London and Norwich.
https://web.archive.org/web/20231027211008/https://www.nytim...
It's the wild west. We're illegally surveilled every day and the government uses the same data in product that allow them to track people without warrants
https://en.wikipedia.org/wiki/Fog_Reveal
There are no "rules" against receiving a signal. All you need is a radio that can pick them up. The rules apply to those broadcasting things afaik