Then you're basically out of options for something remotely competitive to Apple in the Android world.
- HTC was great but they threw in the towel long time ago. Same with LG.
- Google makes some nice phones without bloatware but last few generation Pixels seem to constantly suffering from various SW bugs pushed by Google, have sub-par CPUs and GPUs, poor reception in challenging conditions from the Samsung modems compared to Quallcomm, and suffer high battery drain in comparison to Samsung S series with Qualcomm chips. No go for me.
- Sony also makes decent phones on the photography side, but are either overpriced or underpowered, and Sony has a poor track record for supporting their devices more than a few years. No go for me, if I spend big money on a phone I want it to be supported 5+ years at least.
- OnePlus used to be a brand I would trust in the past being very happy with the OP 3, bust I got burned with their OP 7T which saw very short SW update period and every update brough more and more bugs they would ignore. No go for me, avoid this brand today like the plague.
- The Chinese brands are great value HW wise but full of spyware, dark patterns, and offer very short SW update support, so that's a no go from the start.
- Nokia is just selling rebadged Chinese devices with various compromises. Same with Motorola and Blackberry. Nothing worthy of your Euros there.
- ASUS makes a small sized Zenfone which I like but costs more than Samsung's similarly sized and specked S23 while offering less years of SW updates. No go for me.
- Fairphone would be a good alternative on the repairability, ethical and environmental sides, but those phones are large/bulky as hell, while compromising on performance and photo quality compared to 'non-fair' competitors of the same price. No go for me sadly. Make a smaller phone please.
So, who else is left in the race? There seem to be literally no good Android manufacturers left that don't make large compromises or won't screw you in some way down the line eroding your trust post-purchase, as if they're all in a race to the bottom.
That's why so many Android users are fed up with this shit show and moved to paying the "Apple tax" over the years.