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Does Apple do it?

They don't seem to be on the forefront of the AI train at all. They haven't been building AI products the way Google and Microsoft have been. Siri has been stuck for a long time.

When I think of Apple, I think of a lot of things, but AI is not on that list.

> they have to be employing serious researchers, but they’ll never get to publish on volition.

That’s not true. I wouldn’t know how free they are to publish but they do publish stuf. See https://machinelearning.apple.com/

Apple does publish some stuff. But anyway it's a balance between publishing and shipping products. The researcher wants to get some credit for his/her work. If you ship a lot of products he can put his/her name on then publishing research isn't quite as important and vice versa.

How does Apple do what? AFAICT Apple does not do research, at least at the same level or on the same topics as Google or Microsoft.