The Simpsons isn't what it used to be, that's for sure. I'd bet the old team of writers could have done a better sendup.

But the fact that this parody is immensely popular makes you and your screed look humorless, inflexible, and not exactly open to alternate points of view. The Simpsons writers have accurately identified that Apple, with it's funny product names, sterile stores, new-agey-ness, nice packaging and so on, make people feel good. And they're profiting greatly because of it. From that perspective, I find that the parody was fairly well done.